Etihad Airways Competitors, Product Value Proposition, Market Percept Research Paper

Essays on Etihad Airways' Competitors, Product Value Proposition, Market Perception of Etihad, Position of Etihad in Asian Market Research Paper The paper â€Å"Etihad Airways' Competitors, Product Value Proposition, Market Perception of Etihad, Position of Etihad in Asian Market" is a  brilliant version of a research paper on marketing. Etihad Airways is the national airline of Abu Dhabi began its operations in 2003 and has been declared the fastest growing airline in Asia. The company’s positioning as a provider of personalized and luxurious travel services has made the company a global leader in the first-class travel service. With this leverage, the company growth strategy is well-founded and as it expands its market (Bomber, Gittell Kochan 2009). The company’s endeavor to be the market leader in Asia can still be enhanced on the same platform of offering personalized and luxurious travel services.Etihad Airways competitorsEtihad Airlines has most of its competitors based in the Middle East and Asia. The airline competition is usually based on the flight routes and the major competitors of Etihad airways in the Asian routes are as follows; EmiratesQatar airwaysOman airGulf airSaudi airlineSingapore airlinesCathay Pacific AirlinesAccording to Skytrax world airline awards, Qatar airways and emirates are the major competitors of Etihad airways. Etihad airways were declared the global best airline in the first-class seat and catering arrangements.Product value propositionEtihad Airways have been associated with the personalized and luxurious first-class product- Diamond first-class globally, this made the company a global leader in this product category as per the 2010 Skytrax awards. The company has positioned its first-class product as associated with style, space, luxury, and ambiance. With a customer-driven approach, Etihad Airline's diamond class has been designed for greater customer experience to the affluent members of the society and world entrepreneurs. The product package entails a wide range of services starting with luxury to business conferencing facilities. Etihad airline's diamond lounge has uniquely design ed services that have surpassed most of the global airline industry players. The following are the services package in the diamond first-class lounge.Spa treatmentA la carte fine diningChampagne barLighting optionsBusiness room facilitiesResting and refreshing facilitiesGreat experience family roomCigar loungeBusiness-class product for Etihad airways-pearl business product also performs exceptionally well having been rated by Skytrax as in the third position globally and its Asian competitor Qatar airways leading in the category. The product positioning is that of comfort and convenience for business professionals on travel. Just like the diamond class lounge, the pearl class lounge product also upholds a greater customer experience and luxury services in its greatly designed interiors. In the pearl class package is a range of services listed as follows;Spa treatmentFive-star diningBusiness room facilitiesResting and refreshing facilitiesGreat experience family roomEntertainment fac ilitiesFrom the service analysis, Etihad airways have been able to compete efficiently with other global competitors by enabling personalized and luxurious in-flight experience to their customers in their products. This has been detrimental at the same time to other customers who are conservative and wouldn’t buy the luxury proposition offered by the airline.Comparison with the competitorsAirline industry competition currently has grown with many players in the industry focusing on the customer experience as their leverage. Etihad Airways is one of the industry players that has focused more on the aspect by providing state-of-the-art services to their customers making the company ranked as the world-leading airline by the World travel awards for two consecutive years; 2009 and 2010.

Essay Langston Hughes - 932 Words

Langston Hughes Throughout many of Langston Hughes poetry, there seems to be a very strong theme of racism. Poems such as Ballad of the Landlord, I, Too, and Dinner Guest: Me are some good examples of that theme. The Ballad of the Landlord addresses the issue of prejudice in the sense of race as well as class. The lines My roof has sprung a leak. / Dont you member I told you about it/ Way last week? (Hughes 2/4) show the reader that the speaker, the tenant, is of a much lower class than his landlord. It also shows that the landlord could care less of what condition his building is in as long as the money is still coming in. Well, thats Ten Bucks moren Ill pay you / Till you fix this house up new. (Hughes 11/12) shows†¦show more content†¦By the 1960s it had incited a political revolt and promoted civil unrest as a literary class assignment in a Boston high school. It was reported later that the Boston high school teacher that gave the assignment was fired for doing so. In Langston Hughes I, Too, written in 1925, the speaker in the poem is a young black male. Through out this entire poem the speaker expresses great hope about his peoples future. He seems to think that very soon, durin g his time, there would have been a drastic change in the way that his people were treated. Tomorrow, / Ill be at the table (Hughes 8/9), shows his confidence that his people would be treated as equals in a very short time period. In the last line of the poem I, too, am America. (Hughes 18) we can almost see the speakers face beaming with pride. Another one of Langston Hughes poems, Dinner Guest: Me, written in 1965, is almost a continuation of I, Too. The speaker in Dinner Guest: Me seems to be the same one, except this time that pride that we saw in his face is gone. Now instead of being confident about Tomorrows change, he sees that it is, and will take much longer than he had originallyShow MoreRelatedLangston Hughes Biography1058 Words   |  5 Pagesâ€Å"James Mercer Langston Hughes, known as Langston Hughes was born February 2, 1902 in Missouri, to Carrie Hughes and James Hughes.† Years later his parents separated. Langston’s father moved to Mexico and became very successful, as his for mother, she moved frequently to find better jobs. As a child growing up Langston spent most of his childhood living with his grandmother named Mary Langston in Lawrence, Kansas. Mary Langston was a learned women and a participant in the civil rights Movement. WhenRead More Langston Hughes Essay1356 Words   |  6 Pagesstands out as one of the most prominent figures of the Harlem Renaissance. Langston Hughes defined himself by his ability to pursue the true essence of â€Å"black folk† at a time when black identity, culture, or art was considered an oxymoronic concept. Hughes sought to explore the true identity of Black America even amidst criticism that his work was anti-assimilationist in its literary expression. Wallace Thurman, one of Hughes’ closest friends had this to say about the poet’s subject matter: â€Å"He wentRead More`` Dreams `` By Langston Hughes Essay1667 Words   |  7 Pagesimpacted the movement against racial inequality, Langston Hughes turned the pages with inspiring work. Whereas in Langston Hughes poem Dreams encourages people to achieve ones goals and goals for a community of people no matter what the obstacles are; Hughes illustrated this through using a lyrical style of writing and metaphors. Due to the lack of acknowledgment of African Americans cultural, social and artistic capabilities, Langston Hughes stood as the hero image for blacks everywhere. LikewiseRead MoreThe Langston Hughes570 Words   |  2 PagesLangston Hughes’ style of poetry renounced the classical style of poetry and sought out a more jazz and folk rhythm style. Most of Hughes’ poems were written during the Harlem Renaissance, named after the cultural activity African Americans participated in, such as: literature, music, art, theatre, and political thinking. William Blake, on the other hand, was a nonconformist who was associated with the leading radical thinkers of his day. Although, considered a lyric poet and a visionary, Blake’sRead MoreLangston Hughes Essay1084 Words   |  5 PagesLangston Hughes was a large influence on the African-American population of America. Some of the ways he did this was how his poetry influenced Martin Luther King Jr. and the Harlem Renaissance . These caused the civil rights movement that resulted in African-Americans getting the rights that they deserved in the United States. Hughes was born in 1902 in Joplin, Missouri. His parents divorced when he was young and his grandmother raised him. She got him into literature and education; she was one ofRead MoreA Brief Look at Langston Hughes1413 Words   |  6 PagesLangston Hughes Langston Hughes’ challenging background, ethnicity, and era of life can all be thought of reasons as to why his style of writing relates among discrimination and unsettling topics. Although his writing can be said to bring hope to the African Americans, his style can be frightening and daunting when taken the time to read his pieces. They may not seem real, but they are his way of interpreting and informing the future of what African Americans, like himself, had to go throughRead More Langston Hughes Essay670 Words   |  3 Pages James Langston Hughes was born February 1, 1902, in Joplin, Missouri. His parents divorced when he was very small, and his father (who found American racism made his desires to be a lawyer impossible) left the family and emigrated to Mexico. Hughes mother moved with her child to Lawrence, Kansas, so she and he could live with his grandmother, Mary Langston. Langston Hughes mother moved to Topeka in 1907, leaving the five-year-old with his grandmother. Langston came from a family of African-AmericanRead MoreEssay on James Langston Hughes891 Words   |  4 Pages (February 1, 1902 - May 22, 1967) Born in Joplin, Missouri, James Langston Hughes was born into an abolitionist family. He was the grandson of grandson of Charles Henry Langston, the brother of John Mercer Langston, who was the the first Black American to be elected to public office in 1855. Hughes attended Central High School in Cleveland, Ohio, but began writing poetry in the eighth grade, and was selected as Class Poet. His father didnt think he would be able to make a living as at writingRead MoreThe Harlem Renaissance By Langston Hughes1033 Words   |  5 Pagesfrom 1920 to around 1935. Even though this period was short, it still lives on though all African American artists today. According to Biography.com in the article about Langston Hughes, there were many artist, musicians, and writers such as Langston Hughes, who was a huge part of the Harlem Renaissance period. Langston Hughes was a well-known poet and play writer. In the magazine called â€Å"The Crisis† his poem â€Å"Negros Speak of River† was published in 1921 and brought him attention in all the blackRead MoreBiography of Langston Hughes Essay1046 Words   |  5 Pages The well known poet Langston Hughes was an inspiring character during the Harlem Renaissance to provide a push for the black communities to fight for the rights they deserved. Hughes wrote his poetry to deliver important messages and provide support to the movements. When he was at a young age a teacher introduced him to poets Carl Sandburg and Walt Whitman, and they inspired him to start his own. Being a â€Å"darker brother,† as he called blacks, he experienced and wanted his rights, and that

Heat Exchanger free essay sample

At the end of these lectures, you should be able to: †¢ recognise numerous types of heat exchangers, and classify them, †¢ develop an awareness of fouling on surfaces, and determine the overall heat transfer coefficient for a heat exchanger, †¢ perform a general energy analysis on heat exchangers, †¢ obtain a relation for the logarithmic mean temperature difference for use in the LMTD method, and apply it for different types of heat exchangers using the correction factor, †¢ analyse heat exchangers when outlet temperatures are not known using the effectiveness-NTU method, and †¢ know the primary considerations in the selection of heat exchangers. Introduction to Heat Exchangers ? A heat exchanger is a device which facilitates the transfer of heat between two fluids one hotter and the other colder. Examples: Car radiator, refrigerator, air-conditioner. ? Two methods for design and rating of heat exchangers: – Log Mean Temperature Difference (LMTD) – Effectiveness Number of Transfer Units (? – NTU) 3 Scope ? Heat exchanger types ? Overall heat transfer coefficient ? Heat exchanger analysis ? Logarithmic mean temperature difference method ? Effectiveness-NTU method Read Chapter 11 of prescribed text, Cengel, Y. We will write a custom essay sample on Heat Exchanger or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page A. and Ghajar, A. J. Heat and Mass Transfer: Fundamentals and Applications, 4th Edition (SI Units), McGraw-Hill, 2011. 4 Main Types of Heat Exchangers Double-pipe heat exchanger Cross-flow heat exchanger Shell-and-tube heat exchanger 5 Double-Pipe Heat Exchanger †¢ Also known as Concentric Tube Heat Exchanger †¢ Simplest design. One fluid passes through a pipe and the second fluid flows in the annulus surrounding the pipe. Parallel flow Counter flow 6 Double Pipe Hair-pin Heat Exchanger with Cross Section View and Return Bend (courtesy of Brown Fintube) 7 Made by displacing the fins sideways at regular intervals to produce a zig-zag effect. 14 Finned Tubes 15 Cross-Flow Heat Exchanger Source: Incropera et al. , 2007. 16 Shell-and-Tube Heat Exchanger (one-shell pass and one-tube pass) 17 Shell-and-Tube Heat Exchangers Multipass flow arrangements One-shell pass and two-tube passes Two-shell passes and four-tube passes 18 Shell-and-Tube Heat Exchanger as a Shell-Side Condenser.

The changing role of technology in higher education

Introduction The current technological advancement is more rapid than it has ever been in the world history. Instigating from the industrial revolution to the twentieth century, advancements in technology have been evolutionary. In fact, experts have been asserting that the world is moving from the industrial age of the twentieth century to the information age which plays a greater role in shaping the future.Advertising We will write a custom research paper sample on The changing role of technology in higher education specifically for you for only $16.05 $11/page Learn More Technological advancements have led to important changes that are experienced in almost every aspect of life and academia is not an exception. In education, particularly in higher learning institutions, advancements in technology have played vital roles and they have been applied in both learning and research. However, education especially at higher levels is deemed critical for techn ological innovation and advancements. This paper looks at the evolutions of technological application particularly how they have been applied in higher learning institutions. The paper also traces the roles of technology in higher learning institutions from the historical perspective. Evolution of technology in education The application of technology can be traced back to the early stages in human developments when man began to use tools to perform activities such as painting the walls of the caves (Buchanan, 1991). However, the history of technological usage in modern education began with the application of educational films in learning during the 1900s and the Presseys mechanical-teaching machines during the 1920s (Pannabecker, 1995). During these periods, technology was largely used in teaching. The educational films and the mechanical teaching machines were mainly used as teaching aides especially in higher education institutions though they were later incorporated in all levels of the educational curriculum. Instructive films were used in tutorial rooms as substitutes to other training techniques. In fact, a majority of the films used for educational purposes were in series for instance, episodic films demonstrating scientific experiments and principles. Every episode represented a particular principle or experiment. The films were used by students and tutors even at home and could be compared to the modern day use of computers.Advertising Looking for research paper on education? Let's see if we can help you! Get your first paper with 15% OFF Learn More Conversely, the Presseys mechanical-teaching machines which looked like the modern computer key boards or typewriters revolutionized the print technology in education. These teaching machines led to the development of e-learning as well as distance learning. The Presseys machines were developed so as to provide students with drills and practice items. Basically, the technique that was used to understand the drill and information materials was simple and definite so as to allow routine teachings and learning through mechanical means (Pannabecker, 1995). For instance, the machine looked like the modern typewriter with a window displaying a question with at least four answers. Users have the opportunity to presses a key that they believe corresponds to the right answer. The machine then records the answer at the back counter and reveals the next question. After completing, the test sheet is slipped back into the devise by the person recording the test and the score appears on the counter. This type of functionality has been used in several educational online systems such as the Questionmark Perceptions where the testing and assessments of students are done perfectly in an automated manner. The Questionmark Perception management and assessment system permits trainers and educators to schedule, author, report on surveys, deliver, test quizzes and examine. The system simplifi es the assessment process and improves the quality of tests and questions. It also finds its applications in e-learning and distance education. Large-scale application of new technology began in the 1940s prior to the Second World War when military institutions used films and other mediated materials to train soldiers. Such technological advancements during this period later evolved into presentation based technology such as the power point presentation which is used in computer aided instruction. The whole idea was based on the fact that people can learn through aural and visual receptions (Pannabecker, 1995). The technologies that used the idea existed in many forms including the streaming videos and audios in addition to the power point presentations loaded with voice-over. Higher learning institutions incorporated these technological advancements in learning and teaching processes.Advertising We will write a custom research paper sample on The changing role of technology in higher education specifically for you for only $16.05 $11/page Learn More The most fascinating technological innovation during this time was the use of hypertexts. These were scripts that were exhibited on automated devises such as supercomputers with locus or hyperlinks that guided the students to other documents that could directly be retrieved via the key-press series. Besides the written text, hypertext may be in form of tables, charts and graphs images as well as other presentation devices. The technology has been used in defining the structure of World Wide Web (WWW). It has a lithe and an easy to use set-up that helps in distributing the essential info through the internet. Nevertheless, this technology required machines such as the V. Bush memex. Though complex, the use of hypertext led to further innovations in the presentation based technologies. The whole idea made the process of learning and teaching or the issuance of instructions to be simple (Buchanan, 1991). Certainly, technological innovation during this time eased teaching and the process of giving instructions in higher learning institutions. This technological invention led to other inventions in the use of computer based learning and teaching process (Buchanan, 1991). The 1950s innovations led to the realization of more advanced technologies that were more focused on the learning processes. The designs such as the Skinners Program-Instructions and Instructional Techniques by Bloom were being applied by higher learning institutions (Pannabecker, 1991). These instructional techniques integrated the hypertext with the mechanical teaching techniques to aid in the learning processes. Models that were based on these designs were known as the Computer-Based Training. In computer based training, courses were mainly delivered through the use of computers and WWW played a significant role in the whole process. Institutions of higher learning began to use the new innovations during that time especially in the highest levels where scores of researches were carried out (Blackhurst, 2005). Such early innovations brought about Computer-Based Training methods which are still being applied in higher institutions though they have evolved into more sophisticated models. The Computer-Based models concentrated more on the instructions or teaching.Advertising Looking for research paper on education? Let's see if we can help you! Get your first paper with 15% OFF Learn More While the Skinny design on Program-Instruction focused on the behavioral objective formulation and divided the contents of the commands into smaller units, the Blooms Instructional Technique diversify the command and time depending on the learners needs (Pannabecker, 1991). Computer based training designs focused on learning, teaching and researches carried out by institutions of higher learning. The development of the Computer-Based Training models led to the development of the Computer-Aided Instructions that were sometimes called the Computer-Assisted Instructions during the 1970s through to the 1990s. These models resembled the current e-content which is the core of today’s e-learning (Yadgir, 2011). The models have evolved into what is currently known as the Web-based training or the e-instruction. Often, web-based training is what is being applied by the higher learning institutions and it aids in distance learning. With the models, the designer of courses breaks learni ng contents into minor portions and these texts portions are then improved via visual aid and hypermedia appearance (Becker Ravitz, 1999) The mid 80s till mid 90s saw the dramatic advancement on the digitized networking and communication in education. The digitized networking and communication in education was popularized by the increased use of World-Wide Web, through emails and other forms of networking including forums (Blackhurst, 2005). The WWW brought about a different form of online learning. It increased the use of the traditional online learning either based on the Computer-Based Learning or Computer-Based Training. Both cases involved the interactions between the Computers-Based programs and students. In some cases, the students were involved in computer drills together with tutorials and simulations. Both could easily be delivered through the World-Wide Web which transpires even today (Yadgir, 2011). Finally, the emergence of ubiquitous technologies and multiple mobile i n the 2000s provided new propulsion to the positioned learning concepts often in favor of learning-in-context scenarios (Yadgir, 2011). The assimilated learning conception has similarly been drawn on by some literature to designate the melded learning setups by slotting in learning courses in colleges, workrooms and in realistic locales. Conclusion Essentially, there has been tremendous growth in technological advancements which materialized at a time when the higher learning institutions needed them most. In comparison to earlier periods, technology has significantly evolved beyond doubts. While the pen and notebook formed the prior generation class tool kit, today the students go to classes armed with laptops, iPad, iPods and smartphones. References Becker, H. J., Ravitz, J. L. (1999). The influence of computer and Internet use of teachers’ pedagogical practices and perceptions. Journal of Research on Computing in Education, 31(4), 356-384. Blackhurst, A. E. (2005). Perspe ctives on applications of technology in the field of learning disabilities. Learning Disability Quarterly, 28(2), 175-178. Buchanan, R. A. (1991). Theory and narrative in the history of technology. Technology and Culture, 32, 365-376. Pannabecker, J. R. (1991). Technological impacts and determinism in technology education: Alternate metaphors from social constructivism. Journal of Technology Education, 3(1), 43-54. Pannabecker, J. R. (1995). For a history of technology education: Contexts, systems, and narratives. Journal of Technology Education, 7(1), 43-56. Yadgir, S. A. (2011). Leading in a technological age. Educational Research and Reviews, 6(10), 664-670. This research paper on The changing role of technology in higher education was written and submitted by user Lilia Ramos to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.